For last three months India and young indians are very sincerely witnessing the rise of few public leaders, which are not directly linked with the politics, but they are trying their level best to deal with the same. Although, all of them have made their short term objectives clear by fighting for the same, but still the cat is not out of the bag. Anyways, we are not here for discussing their objectives or intentions, but about how public is so useful in creating and supporting a person and establish him as a brand.India is now going to be the country with largest young population very soon, and so the warmth in the blood of its countrymen. In such a scenario, if any product/service/person has its positioning right, with a good by-services (yoga, meditation, education, social welfare etc.) then getting the support is not much difficult now; its just that your communication to them should be right. And one cannot ignore the vital role that online media is playing through various social platforms. What you need is just a good PR mileage through BTL platform with online integration.
Well such recent examples of massive support by the general public through BTL tools like road shows and online integration, has shown an oppurtunistic way for the brand makers... for their upcoming products and services.
Cheer Up all 'Brand Managers', youth in India is ready to follow ...!!!
