"CHANGE BLINDNESS" - A Syndrome!

It is a very known fact that a normal human brain works on a power of 15 watts. Hence, it is biologically not capable to notice those changes which are made in a flash of a time or just made on an unimportant base. In psychological terms we call it "Change Blindness", and here is where, the Brand Makers play their game.

Yes it might seems to you that your favorite brand/product is same and unaltered for last so many years, but you will be surprised to know that lot many things into it have been removed/added and altered.

But the brand will play with your "so called 15 watts powered brain" and will project the product packaging in such a manner that your brain will not be able to notice those changes. 

BEWARE CONSUMERS!!!

Rural/Semi Urban BTL : Is it really an easier task!!!

BTL and BTL techniques have a very strong execution and impact over the relevant TG in the Urban and Metro cities in India.

But this is not the right action area for BTL. The main purpose of using BTL techniques is to get in touch with the remote consumers of your product. And these remote consumers are awaiting to be experimented in terms of market in the Rural and Semi Urban parts of the country. Still, around 68% of Indian population is in these areas.

But, the big questions arises when we get into this arena. Yes, right from the conceptualization of Idea, to the feedback generation from the TG... each thing has to be done very very cautiously; keeping in mind the Social Strata, Cultural background, Literacy & Income level, lifestyle, Adaptation capabilities, Exposure level etc.

And if you are planning to cover a vast rural and semi urban market... please ensure that you already have the properly defined route-plan in place, with the general information of weather cycle.