"CHANGE BLINDNESS" - A Syndrome!

It is a very known fact that a normal human brain works on a power of 15 watts. Hence, it is biologically not capable to notice those changes which are made in a flash of a time or just made on an unimportant base. In psychological terms we call it "Change Blindness", and here is where, the Brand Makers play their game.

Yes it might seems to you that your favorite brand/product is same and unaltered for last so many years, but you will be surprised to know that lot many things into it have been removed/added and altered.

But the brand will play with your "so called 15 watts powered brain" and will project the product packaging in such a manner that your brain will not be able to notice those changes. 

BEWARE CONSUMERS!!!

Its not always necessary for BRANDS to follow Consumer Trends, sometimes things may also work the other way round!!!

Yes... it has really worked. Since long, BIG 92.7 FM (Delhi) has positioned itself as a radio channel for nostalgic music lovers. No doubt it has been favorite among middle aged target group.

On the other hand, the other radio channels were kept on playing new Bollywood numbers, to be the first choice of youth. And, there was nothing wrong in doing that, as the same was Consumer Trend also.

But what actually happened is, those prominent radio channels who were playing latest numbers, were actually having very less choice of songs for their listeners; hence they were playing few selected numbers repeatedly every hour. (I really dont know why they have not applied an empathy on this as a listener).

But BIG 92.7 FM.... because of its positioning and taste of its own TG created a huge list of songs for its listeners. The icing on the cake was few shows like Yaadon ka Idiot Box with Nilesh Mishra, and the new one Suhana Safar with Anu Kapoor, has really created magic among the target listeners. The left out young females were tapped by Big Memsab. I have my opinion that, now youth are really getting interested towards these shows of BIG 92.7 FM, and whenever this youth is tuned into this channel, they also feel nostalgic era songs more meaningful, and can relate themselves easily with the same.

Also, the channel has shown very responsible attitude towards not bugging up its listeners with unwanted series of advertisements. The channel has proved one saying again: 'Slow and Steady wins the Race'!

Ad War (Part II): Samsung V/s Micromax

Indian market is not new to the term 'Ad War'. Not much time before, consumers used to wait for a TT match between Coke and Pepsi here. But, then both the companies somehow stopped being on a attacking mode towards each other and started building up their distinctive personalities of their products in the market.

But nowadays, it seems that a flashback is being telecast on the TV screen. And, this time its Micromax on Samsung. Micromax has really hit very hard on the price scheme of the Samsung smart phone category, specially with the term "EMI".

Although Micromax is true on few of the points (said aloud in TV and Radio commercials), but is it just the price 'EMI' factor which will effect the consumer's mind. Micromax has really took a very bold step by attacking so directly to a company like Samsung. And i am sure this will raise the temperature in the market in this season.