Cadbury’s “Shubh Aarambh” TV commercial HIJACKED!!!

In a very recent update, first time in the history of Indian Advertisement, a product has HIJACKED the TV commercial plot of another Brand.

By now, we all have been very familiar with the Cadbury's Shubh Aaranbh commercial (in which at a bus stop, a young boy offers his company to a girl to drop her till home).

Recently, Airfone has aired its latest TV Commercial for its "Music Tweet AF 202" model. In this commercial, the story has taken a step ahead..... the same artists (Girl and a Boy) in same attire are now sitting in a bus and are going towards their home, with the conversation happening over Music. The background music is very near to that of Cadbury's and the aura is also same.

By this act of Airfone, the question now arises that, whether it is the start of new fab in Indian Advertising Industry. Whatever the case may be, but one thing is sure "Viewers will enjoy it".

Rural/Semi Urban BTL : Is it really an easier task!!!

BTL and BTL techniques have a very strong execution and impact over the relevant TG in the Urban and Metro cities in India.

But this is not the right action area for BTL. The main purpose of using BTL techniques is to get in touch with the remote consumers of your product. And these remote consumers are awaiting to be experimented in terms of market in the Rural and Semi Urban parts of the country. Still, around 68% of Indian population is in these areas.

But, the big questions arises when we get into this arena. Yes, right from the conceptualization of Idea, to the feedback generation from the TG... each thing has to be done very very cautiously; keeping in mind the Social Strata, Cultural background, Literacy & Income level, lifestyle, Adaptation capabilities, Exposure level etc.

And if you are planning to cover a vast rural and semi urban market... please ensure that you already have the properly defined route-plan in place, with the general information of weather cycle.