In a very recent update, first time in the history of Indian Advertisement, a product has HIJACKED the TV commercial plot of another Brand.By now, we all have been very familiar with the Cadbury's Shubh Aaranbh commercial (in which at a bus stop, a young boy offers his company to a girl to drop her till home).
Recently, Airfone has aired its latest TV Commercial for its "Music Tweet AF 202" model. In this commercial, the story has taken a step ahead..... the same artists (Girl and a Boy) in same attire are now sitting in a bus and are going towards their home, with the conversation happening over Music. The background music is very near to that of Cadbury's and the aura is also same.
By this act of Airfone, the question now arises that, whether it is the start of new fab in Indian Advertising Industry. Whatever the case may be, but one thing is sure "Viewers will enjoy it".
Off course viewers wll enjoy it.The main thing is, both the product discussed are not competitiors and can not harm each other by this type of advt.Rather both the product will gain popularity,as viewers will relate to either of the advt viewing the one.
ReplyDeleteEarlier things were in imaginary,,like sachin being a single person uses MRF bat,BOOST health drink,reynolds pens,jaypee cement and many more..
now why can't the same model can have diff advt with same aura.
Rather,we should appreciate some one came forward and shown us a new level of advt.
congratulation to that creative team