Dark Market is something, that always excites all agency players to work in as they have the large pool of money and resources. But when it comes to actual execution, most of them don't find them fit in.
BTL has surely shown a ray of hope in the market which till yet was dependent on just "Surrogate Advertising". Believe me, the direct consumer contact through BTL has given a very effective results to this industry that operates in DARK Market.
Just a few consideration you have to take, and the Market is ready for your activation in terms of Sampling, Brand Communication etc.
All products that comes in the DARK market has a very high involvement of the consumer while purchase. This makes BTL much more important tool for competitors in this area to eat other's market share.
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