If you are working in a BTL industry; then it is important for you to know...
"You are not an artist/painter/sculpture so as whatever new and different you will make, client will take it on any cost...!"
Here, the reality is different. Client has limited budget and so his requirements; and so it is very important for you to design something that can give him a better ROI. No doubt, everyone like imaginative ideas; but again when it comes to costing; the client takes a step back.
It is always good to think hatke; but before doing this, please judge the potential of your client.
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