Coca Cola has come up with its new Shadow campaign commercial, as its next step under the Brand Theme of "Open Happiness". Through this commercial, coke has tried to hit hard on the personal gap that has been created among people due to the todays' social networking lifestyle. The Story Board has also given a major focus to the aspirational sense of the youth by giving a new punch line to this ad "Coke Khule toh Baat Chale" and showing how a boy and a girl came in contact with each other through coke, who were strangers and sitting alone with there laptop. Also by featuring its new Brand ambassador 'Emran Khan', coke has done its best in targeting to the youth audience.
McCann Erickson has really done a great effort in bringing up such a beautiful stroy board, live. Although, it has also becaome the first ever commercial in India that has first aired via mobile and online media, and later it aired on the TV Channels.
Big news is, that now most of the youth oriented brands are slowly moving toward pitching the space of Anti 'Social-Networking lifestyle'. We will have some more Brand names to come up soon.
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