AMAZING MOVE BY BMW INDIA "DON'T POSTPONE JOY."

Till date… BMW India has been successful in positioning itself into a premium luxury car brand. A car  which every person wishes to drive. But the question is by what age in your life would you be able to drive your own BMW??? The latest BMW advt. is an attack on this very question… 

The priority list plays a very significant role in the Indian consumer psychology. Even though during young age if a person dreams to drive his/her own BMW, his journey towards achieving one has to go through lots of hurdles of fulfilling various small and big social and personal responsibilities. And because of all these, his dream of owning and getting the JOY of Driving BMW left behind somewhere or left upon the time as it comes.

But now, BMW is emphasising to reorganise your priority list and putting the JOY of Driving a BMW much before. Hence, DON'T POSTPONE JOY.  

(Look for this Advt. here through this link: BMW India Advt. 2014)

CATCH THEM YOUNG!!! - McDonald's

https://www.youtube.com/watch?v=xaRCKkVEme4


The new Mc Donald's commercial of Girlfriend - Boyfriend (featuring two kids) is a great example of a  very famous saying in consumer market which is "CATCH THEM YOUNG!".

Through the commercial, the brand has tried to reach to the psychology of today's children who are actually getting to know the meaning of the words like 'Girlfriend / Boyfriend' much faster, then what it was in earlier time.

Although the brand has gone a step ahead in showing the male and female psychology through kids, by showing the boy asking the girl if she is demanding, and checks if he has that much money to get her that Mc Aloo Tikki burger.

In short, its sweet and right to the point add commercial……..!!!