Till date… BMW India has been successful in positioning itself into a premium luxury car brand. A car which every person wishes to drive. But the question is by what age in your life would you be able to drive your own BMW??? The latest BMW advt. is an attack on this very question…
The priority list plays a very significant role in the Indian consumer psychology. Even though during young age if a person dreams to drive his/her own BMW, his journey towards achieving one has to go through lots of hurdles of fulfilling various small and big social and personal responsibilities. And because of all these, his dream of owning and getting the JOY of Driving BMW left behind somewhere or left upon the time as it comes.
But now, BMW is emphasising to reorganise your priority list and putting the JOY of Driving a BMW much before. Hence, DON'T POSTPONE JOY.
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