The new Rin commercial is really an alarming act for the Advertising Standards Council of India (ASCI).Truely, a very direct attack on the competitor; and that too from all fronts, i.e.; through slogan, punches, advert plot. But, does such kind of advertisements should be their as per the ethical principles of Advertising; or, have we gone to the level of "Saam, daaam, Dand, Bhed".
No doubt that this will start a new level of Brand War on ATL. But, again, are advertisements good for the market, where Brands loudly talk about the "authority of Consumers" and their due importance. Does, government's 'Jaago Grahak Jaago' campaign, has something to say on this act of HUL? Big question to answer....
What I can see is, that presently consumers have nothing in their hand to do anything in such cases of advertisement wars.
So, now, lets wait for the Tide's reply...........
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