What makes a "Brand", in the market; is it the 'Product Features' or, the 'Class of Users' ?

Dear all, it is one of the most controversial fact about "Branding" that I came across...

Actually, a manufacturer or the provider creates only the 'Product Identity'. With the specified identity product enters and performs in the market.

And, by the time the product is being purchased and consumed by the TG consumers, it strengthens its features which becomes its USP and finaly, the Product Identity; which after regular and repeat performance becomes the "Brand Identity", that is the "Brand" in itself.

{Taking an example of "Rolls Royce": The car was introduced with some of the very different features, which became its USPs (like: Fully customized features, Pricing etc.). And when the creame class of the consumers started using the Rolls Royce car, it slowly became the status symbol; and today a "Brand" in itself. Same happens with Brands like; Gucci, Armani, Hugo Boss etc.}