Brands : Concept of "Photosynthesis"

(Picture Source : Wikipedia)
Well, hard to believe, but its true...
'Brands' do work on the concept of 'Photosynthesis'. The 'Deliverables' with core Product & Services (Carbon Dioxide) and the correct projection of 'Brand Image' (Water) results in a positive Market Share & Trend (Sugar) in the mind of Consumers, which with the support of Purchasing Power (Oxygen) and "Want" results in Business.
But the question is who plays the role of "Light".
Interesting, Light is the Medium, Mode or in short, the perfectly positioned "Brand Connect Strategy".