We all see that company start manufacturing a product, and then deciding about the Branding Strategies...
But let me tell you all, that in actual, Branding Strategies starts even before the manufacturing of the Product.
The time when we paper down the concept of new product, its features, its TG; at that time we are actually working on the premier stage of Branding, which is "Brand Development". It is always the concept that comes first, then the Product. And with concept, we mean Brand Development. So, first comes the "Product Identity", and then its performance in the market, and its users makes it as a "Brand".
This what the same difference is between the 'Inventions' and 'Discoveries'. In 'Inventions', concept comes first and then the product; while in 'Discoveries', Product comes first and then its usage and concept.
But let me tell you all, that in actual, Branding Strategies starts even before the manufacturing of the Product.
The time when we paper down the concept of new product, its features, its TG; at that time we are actually working on the premier stage of Branding, which is "Brand Development". It is always the concept that comes first, then the Product. And with concept, we mean Brand Development. So, first comes the "Product Identity", and then its performance in the market, and its users makes it as a "Brand".
This what the same difference is between the 'Inventions' and 'Discoveries'. In 'Inventions', concept comes first and then the product; while in 'Discoveries', Product comes first and then its usage and concept.
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