Branding Technique - Product Life Cycle stages

This is how I connect the concept and need of 'type of Branding Technique', with the Product Life Cycle... stages.
PLC Stage - Branding Tecnique;
1. Development - Brand Development
2. Introduction - Brand Introduction (Prior to Product)
3. Growth - Brand Activation (during Product Growth)
4. Maturity - Get Ready for Brand Renewal
5. Declie - Prepare for Brand Cannibalization (if Renewal not possible)