In a very recent meeting, some one has posed a question to me. "Mr. Brand Boy, can you give just a Single Liner for the whole concepts of Marketing ?"
Really, I had never thought about such questions, because i believe that for a subject like 'Marketing', the definition changes at every fraction of a minute.
But, still I tried to answer it in a very gentle manner, and began to think...... and yes, i came up with a liner, that is;
"To fulfill consumer's dream; and to make people see dreams of being a consumer is Marketing".
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