"SAVE OUR TIGERS", a very well known campaign by Aircel. A somewhat also a successful campaign; but only till its promotions and marketing....... "But, what has actually happened to those 1411 Tigers in India?"
"What steps has been taken by Aircel, in saving those 1411 tigers?"
Don't you people think these are some of the Questions that Aircel should have answered for. I myself don't know, when this campaign is over; and if it has to get over like this; then why it had started.
I believe, that Aircel should have shown some accountability in telling us (general public), about the results or execution of the "Save Our Tigers" campaign. They should have shown the same interest, as they shown in publicising their Brand.... ooooooooooopss sorry, i mean the Campaign...!
But, I think they are successful in saving atleast 1 TIGER :-)
what did the brand do???? they thought this is the concern of the hour and they leveraged on that but than what is the Call to action? how you are closing it. just by raising a voice taking spots in different mediums doesn't ensure a positive note for the brand
ReplyDeletein fact it got them no where. they should have educated the villagers who stay near these wildlfies and knows in and out about poachers, they should have given some quipment to the security guards or they should have adopted a wildlife sanctuary.
to me its hanging and the brand has no clue how to close it. Aircel, its time to move on